Welcome to Issue 014 of Break Bytes.

TL;DR

• Pick your category

• List your topics to evangelise

• Generate your audience canvas

• Select a top newsletter to emulate

• Frame the position of your platform

Every online creator says building a personal platform has helped them land more clients and opportunities.

The secret to this is building a personal platform.

A personal platform is a way to share your unique knowledge, perspectives and personality through online mediums, ex. newsletter, Twitter, LinkedIn etc.

A personal brand is such an outdated way to build a loyal following online.

People want to connect with people.

And today, you’ll learn how to build a personal platform using Claude AI (prompts included).

Here’s how to do it, step by step:

0. Create an account with Claude AI

In this playbook, we’ll be using Anthropic’s Claude AI.

Claude is an alternative to OpenAI’s ChatGPT, and in my opinion, it performs better than ChatGPT (as an AI automation engineer).

This is the tool we’ll be using － and it’s completely free!

Here are the steps to create an account:

1. Head to https://claude.ai/login

2. Login with Google (if you don’t have Gmail, enter your email)
   Enter the temporary login code if you used the Email option

3. Add your details － full name, alias and check off the boxes

4. Verify and confirm your account with a mobile number － they use this to prevent bot accounts

5. You’re in!

1. Pick Your Category

The first step is picking the category you want to be known as an expert.

Matt Gray is one of my online mentors, a known entrepreneur. His category? $5M Founder Systems. This hints that his content can help you grow $5M businesses using the systems he shares.

A category is unique to you because of your experiences and viewpoints.

So, what’s your category?

For me it’s automated nano businesses － I’m building tools that facilitate the creation of automated online businesses as the sole human, or small team of humans (while AI handles the tedious tasks).

Get specific. Spend some time figuring it out if you need to.

Tip: It’s a specific corner within the broader category you work in, ex. software development (broad), SaaS development with Next.js (narrow).

2. List Your Topics to Evangelise

The second step is to select topics to evangelise through content.

A recent realisation I had about building online, is evangelising your POV.

If you want to position yourself as an expert in your category, you have to evangelise your points of view. It’s the cheat code to writing online.

When you frame content like this, it tears down the nagging writer’s block.

Here are some suggestions to brainstorm your list of topics:

• what can I help people learn?

• what have I done/built that I can share?

• what are my takes/experiences in my category?

Actually, let me describe a better example.

Say you want to be known for talking about Web3 for entrepreneurs & devs.

Here a list of things you could talk about:

• How to create a smart contract for [use-case]

• Best practices in smart contract development

• Actionable tips for hiring Web3 developers

• Breakdown of a Web3 experiment of yours

• Top tips for building your Web3 portfolio

• Post-mortem analysis on Web3 exploits

• Case studies of your Web3 clients

• How to audit a smart contract

• plus so much more

You can also mix in related interests.

Now, apply the same frame of mind to your category.

If you still can’t think of any, use this AI prompt to kickstart your creative juices.

Let’s get started with Claude by:

1) copy-pasting the following prompt

2) ONLY inserting your niche by replacing the [insert your niche here].

I want to create content around [insert your niche here] (niche). Generate a list of potential topics I could cover, in the style of these example talking points:

How to [verb] [subject]
Best practices for [subject]
Actionable tips for [verb] [subject]
Breakdown of [your experience] with [subject]
Hot tips for [verb] [subject]
Post-mortem of [event] related to [subject]
Case studies from your work in [niche]
How to [action] [subject]
And more ideas...

I’ll be using the Web3 example through this playbook － this is the result:

3. Generate an Audience Canvas

You now know what to talk about as to evangelise your unique world.

But, understanding the dreams, fears, desires and frustrations of your audience is just as important to attract the right audience.

We're going to as Claude to present 10 dreams, 10 frustrations, 10 desires and 10 fears based on your target audience. Here’s the AI prompt:

Generate a list of 10 desires, 10 frustrations, 10 dreams and 10 fears of my target audience, based on my niche:

Here are my results:

4. Select a Top Newsletter

You’ve picked your category, listed your pillars to evangelise, generated your audience canvas …

We’re going to pick the best newsletter you like best.

It should present information in a way that you like － it doesn’t have to be in your niche.

In my case, I used Justin Welsh - a well-known solopreneur for his success and valuable content. He shares tips, strategies, and resources to launch, grow, and monetise your internet business.

I scraped all newsletters titles from Justin’s newsletter, since there are only 86 to date － pick ~80 of the latest issues from your pick, and applied it to my category.

Here’s the AI prompt to send to Claude:

I want to build a newsletter that would appeal to most readers/followers. I want to become the Justin Welsh of my niche.

Justin Welsh is a solopreneur with a 420K audience with a newsletter called The Saturday Solopreneur - his newsletter for tips, strategies, and resources to launch, grow, and monetise your internet business.

I don't want to [things to avoid].

I've attached Justin Welsh's newsletter issues to date in CSV-like format of (issue number, issue title).

Help me uniquely position my newsletter, based on my niche and applying Justin approach:

Here’s my result:

You can prompt Claude to generate additional information for your newsletter, like name, welcome email and one-liner description, if you don’t have any yet. For example, Break Bytes one-liner is:

“Actionable tips to help you work smarter using AI automation”

Tip: Tweak the prompt to generate closer results to your ideals.

5. Frame Your Positioning

You’ve picked your category, listed your pillars to evangelise and generated your audience canvas

Now, it’s time get Claude to help us get the key value pros/benefits, power words, and brainstorm 4 terms that will form part of your unique lingo.

5.1 Key value props/benefits

Here’s the prompt for Claude to generate a list of key value props/benefits of your personal platform:

Generate a list of 5 key value props/benefits readers will obtain from my [content/newsletter]:

Tip: Update the number to generate more benefits － now you can use these when explaining the value of your content/newsletter to others in person, products and website!

Here’s my result:

5.2 Power Words

Here is the prompt for Claude to generate a list of power words for your category:

Generate a list of 10 power words I can use in my content, based on my niche:

Here’s my result:

5.3 Unique Lingo

Here' is the prompt for Claude to generate 4 terms to form your unique lingo:

Generate 4 cool words/terms/language that will be specific to my niche, to create my proprietary lingo (copy that is unique to me):

Tip: Keep prompting Claude for more options. Be more descriptive if you have an idea already.

Here's my result:

Conclusion

You’re now equipped with a playbook that teaches you prompt engineering to create a personal platform that is unique to you.

From this point onward, you can build on top of this to create other “faces” of your platform. Some examples:

1. YouTube channel

2. Public speaking

3. Online course

4. Newsletters

5. Podcast

6. Blog

Remember that building a personal platform is for it to be personal.

I wouldn’t recommend completely use AI-generated content － it can be soulless, and it won’t resonate resonate with your audience.

But I would recommend using it to improve your quality of content and writing process to help you move faster.

Why?

Because content is best when you can relate to its creator, not an algorithm.

And there you have it, a playbook to create a personal platform using AI.

Hope you’ve found it helpful.

Take some time over the weekend to build you personal platform.

Once you do, reach out on Twitter to share what you’ve done with me.

Let’s build together 🤝

－ Rico

P.S. The 3 ways I can help you using AI:

#1 Ready to streamline your business with AI automation? Book a free call

#2 Have you seen my YouTube channel? I’m putting tons of effort into creating practical AI development content that I think you’ll like.

#3 Follow me on Twitter and LinkedIn for more AI automation insights, machine learning experiments, and teardowns on my journey.

Have anything interesting to share? Reach out to me on Twitter: @ricobuilds

Thank You!